[Fall 2021] Pro Bono Consulting: Team MBC

Team Members: Jungwon Shin, Doyeon Lee, Haesol Cho

Team MBC provided consulting for Minari Bakery. They have researched the lifestyle and aesthetic preferences of the MZ generation as well as recommended the design and components of the bakery’s new cake product. The team also proposed social media content that will suit the needs of Minari’s new target market.

Team MBC was awarded with the Social Entrepreneurship Award, which was given to the team that has shown in-depth, realistic business analysis and a brilliant business mindset in providing their consulting.