‘Social Innovation Camp 36’ enables citizens to embody their ideas in a real service
Established in 2010, 'Social Innovation Camp 36' is a social innovation program, which is processed along with citizens, who provide relevant ideas regarding the interest of the public. A selected idea is then embodied in a feasible service within 36 hours of voluntary participation of diverse plan marker, developer, and designer. This collaborative and innovative camp had yielded diverse services that can socially contribute to enhancing the quality of our life. For instance, one service that was initiated through the latest social innovation camp 36 was called 'Goru Goru'. The main problem that this group intentionally tackled was that despite the financial support of a local government, needy children are not consuming the adequate amount of food. Since only 4,000Won is supported for each meal, the children often have their meal in the convenience store. In order to improve this situation, the group created a service that recommends restaurants, that sells a variety of healthy food under the price of 4,000Won. This service further provides information about the nutrition of a consumed meal, thereby the children can balance their diet appropriately.